It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data.
Step 6. Checking external links
Also, ensure that you’re providing your audience with the information they want. If someone is conducting a query like “What’s the best way to cook a turkey? This is also an opportunity for you to find keywords you may not SEO Anomaly rank for currently. Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them. You’ll want to check your index status report in the Google Search Console.
You can get people to your site by using high-quality content aimed at the right search intent and audience. Combining all these insights with your site’s user behavior and engagement data will make your SEO audit come alive. It helps you understand how people use your site and how they experience it to pinpoint pages to improve. Export your findings from Google Analytics and Search Console to include in your website audit comparisons. In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions.
Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports. If you see a lot of pages in this report you might want to look into your internal linking. It’s best to not use the same keywords to internally link to multiple pages. The “Redirects” report will show you internal links which are redirecting to other pages.
Meta & Structured Data
An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. And for search engines, it’s reinforcing that the text underneath refers to the features of that particular product. An SEO audit tool will crawl your site in the same way Google does. And it will highlight the issues that might be holding you back in search. For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns.
- Organic traffic represents visits to your site from organic (unpaid) search results.
- Getting links from authoritative and relevant websites will significantly boost your rankings.
- As company teams evolve, it’s not uncommon for SEO strategies to falter.
- It is used to automatically redirect a webpage to a different URL.
- As the digital landscape continues to evolve, you have to keep up with the latest trends and technologies to remain competitive.
You can set crawl limits, choose different user agents, and schedule automatic site audits. Auditing your SEO performance should not be a one-time task but rather a regular practice. By continuously assessing and optimizing, you ensure your website remains competitive and resonates with your audience.
Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links. Among many other factors that can affect your website performance.